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You can be a distinguished marketer and only ever mean good, but if your email campaigns don’t fit the profile, you’ll fall victim to spam filters. However, albeit being completely justifiable, it’s also absolutely brutal - the war on spam has caused a number of ‘civilian casualties’. It’s a necessary precaution that helps to keep the internet a safe space for everyone. As spammers come up with more and more inventive ways of scamming naive internet users, ISPs have to mirror them and implement harsher safety measures.Īccording to rough estimates, over 250 billion spam messages are being sent every day. Internet Service Providers (ISPs) have declared war on spam. Therefore, additional efforts need to be made to protect people from junk emails. However, even that is often not enough to stop the never-ending stream of spam. Make sure you learn more about these regulations and how they affect email marketing here!Īll of the aforementioned pieces of legislation are enforced by penalties such as fines and even legal charges for those who choose to break the law.
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The main pieces of legislation that regulate communication by email are: To stop the dissemination of spam and protect people from receiving unwanted emails, anti-spam law has been implemented. “Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.” Even if you personally are a tech savvy that doesn’t fall for such cheap tricks, a lot of people do: But the biggest problem with spam emails is that they work. No one wants that monstrosity in their inbox.